Absolut is adding new Ready-to-Serve (RTS) and Ready-to-Drink (RTD) flavor offerings. Adding to its 2024 launch, Absolut is adding Espresso Martini and Cosmopolitan to its Ready-to-Serves line. It’s ...

Forbes contributors publish independent expert analyses and insights. Emily writes about what’s in your glass and why it matters. Absolut Vodka is bringing Andy Warhol’s iconic art back into the ...

As a celebration of the new "Absolut Nights" campaign, Absolut Vodka worked with Grammy winning director Melina Matsoukas on a short film that shows how the brand does nightlife at its events around ...

PARIS —Pernod Ricard, the French liquor company based here, said it has agreed to acquire Sweden’s Vin & Spirit, the parent company of Absolut vodka, for 5.63 billion euros, or about $8.9 billion.

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Absolut/Future With few artists as famous for brand collaborations as Andy Warhol, and ...

Whether you mix vodka with soda water, make Cosmos, or simply knock it back as a shot, you've probably used Absolut Vodka as your spirit of choice at some point or another. Even so, you might not be ...

Absolut has boasted some of the most creative and successful campaigns ever. Now, it’s shifting focus to live events and legendary parties. In 2012, Absolut worked with the electric dance music trio ...

Art lovers may recall the days when artists such as Keith Haring and Andy Warhol designed images for Absolut Vodka, which bills itself as the “leading brand of premium vodka” worldwide. But it seems ...

For the past few years, Teresa Duke ordered her martinis with Absolut vodka and plenty of olive juice to make them "dirty." "I like them so dirty they're almost kinky," says the 38-year-old ...

Absolut Vodka dares to go where most big-time booze-sellers won't with a new ad featuring a transgender story line. The commercial, "Darla," is part of the Swedish vodka brand's #AbsolutNights ...